When it comes to beauty and skincare products I am more drawn to the product by the packaging rather than the actual product inside, so if it has pretty packaging I'm more likely to believe it does a better job than something with basic packaging. However, as you can see with the Kingsley House Skincare creams the packaging is very much simplistic, basic coloured and nothing too eye catching. Which for an aspiring Graphic Designer like myself it is somewhat irking since it gives me an eagerness to sketch and see what I can design to improve the packaging to make it a little more eye catching. Well, it might be the aspiration of a Graphic Designer or it might just simply be my adoration for pretty packaging. Either way, the thought of a product being better because it has more elaborate packaging is wrong in this case.
I have used the Aqueous Cream by Kingsley House Skincare for as long as I can remember, it is a thick, incredibly moisturising cream which is fragrance free with the purpose of softening, soothing and hydrating skin. Which it does. This isn't the cream I wanted to address in this post though, instead I wanted to concentrate on the Cocoa Butter Cream. However, I found a detailed review on the Aqueous Cream if you're interested, Click Here.
The above image links to my idea of revamping the packaging, this is something I quickly whipped together on GIMP drafting over the original tubs shape. If I was given a little longer I probably would have come up with something a little more unique, but take it as you will.
The colour scheme escalated from the actual colour of the cocoa butter, its a peachy-pink toned colour very much like that of the tub and the lid. I darkened the colour for the label to make it stand out a little more against the peach. As well as adapting the Kingsley House Skincare logo to match which is done by the company on many of their products also.
Out of the two Kingsley House Skincare creams I have tried, the aqueous and the cocoa I have to say the cocoa butter is my favourite. I tried it on a whim after using coconut oil as I found it was doing some minor scarring and stretch marks justice but found the cream cleared them up noticeably within days which was definitely a bonus.
So, to summarise, just because something has unique packaging, it doesn't mean the product is all that great.
Are you a sucker for packaging to? Have you tried any Kingsley House Skincare products?
I hope you like it!